TravelZoo Inc. (TZOO)

[MAILMAN1A]

Travelzoo Launches `Newsflash`
August 15, 2003 08:04:10 (ET)
NEW YORK, Aug 15, 2003 /PRNewswire-FirstCall via Comtex/ -- Travelzoo Inc. (OTC Bulletin Board: TVZO), the Internet's largest publisher of sales and specials available directly from hundreds of travel companies, today announced the launch of Newsflash(TM), an innovative new e-mail media product for travel advertisers. Newsflash(TM) gives travel companies near instant ability to promote time-sensitive travel offers to millions of consumers.
Unlike newspapers or even e-mail newsletters which are published according to fixed schedules, Newsflash(TM) can be published whenever a newsworthy travel offer becomes available. This gives travel advertisers the ability to actively promote offers according to their changing inventory and business needs. Newsflash(TM) subscribers benefit by receiving first notification of an outstanding travel deal whenever it may become available. Newsflash(TM) is a free service to consumers.
Each Newsflash(TM) features only a single noteworthy travel offer. This gives each Newsflash(TM) advertiser maximum visibility to promote a specific time-sensitive travel deal, for example a just-announced airfare sale from San Francisco to Hawaii, or a late-breaking weekend hotel special in New York. Newsflash(TM) e-mails also target subscribers in a specific geographic area. This lets travel advertisers target a regional audience.
Newsflash(TM) features only compelling travel offers which have just been released or are just beginning to be advertised. This ensures that subscribers receive unique and exceptional offers which are truly newsworthy. Because Newsflash(TM) e-mails are sent by Travelzoo, they carry the editorial endorsement which Travelzoo users have come to know and trust.
"The traditional media model requires advertisers to conform to a publication's pre-determined release schedule," noted Ben Jennings, Publisher of Travelzoo's Newsflash(TM). "The innovation of Newsflash lies in empowering advertisers to promote offers with flexible and near instantaneous timing," he added.
Travelzoo's Newsflash(TM) is currently published in the regions of: Atlanta, Boston, Chicago, Dallas/Fort Worth, Denver/Colorado Springs, Florida, Houston, Los Angeles, Michigan, Minneapolis, New York City, Philadelphia, Phoenix, Pittsburgh/Cleveland, San Francisco Bay Area, Seattle, St. Louis, and Washington D.C./Baltimore.
More than one million subscribers have already signed up for the Newsflash(TM) service. Free registration is available at www.travelzoo.com/newsflash.
About Travelzoo
Travelzoo Inc. is the Internet's largest publisher of sales and specials available directly from hundreds of travel companies. Travelzoo's media products include the Travelzoo(R) website (www.travelzoo.com) and the Top 20(R) and Weekend.com(R) e-mail newsletters. Reaching over 5.1 million unique visitors per month (comScore Media Metrix 3/2003), Travelzoo lists sales and specials from more than 200 advertisers, including Air New Zealand, Alamo Rent A Car, American Airlines, American Express Travel, Avis Rent A Car, Carnival Cruise Lines, Fairmont Hotels & Resorts, Gate 1 Travel, Ian Schrager Hotels, InterContinental Hotels, JetBlue Airways, Kimpton Hotels, Liberty Travel, Lufthansa, Mark Travel, Marriott, Omni Hotels, Pleasant Holidays, Royal Caribbean Cruises, Spirit Airlines, Starwood Hotels & Resorts, The Venetian, Travelocity, United Airlines, US Airways, Virgin Atlantic Airways and Wyndham Hotels & Resorts.
Certain statements contained in this press release that are not historical facts may be forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect," "predict," "project," "anticipate," "believe," "estimate," "intend," "plan," "seek" and similar expressions are generally intended to identify forward looking statements. Because these forward looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.
NOTE: Travelzoo, Top 20, and Weekend.com are registered trademarks of Travelzoo Inc. All other company and product names mentioned are trademarks of their respective owners.
CONTACT: Dana Carmel of Travelzoo Inc., [phone], or [e-mail].
SOURCE Travelzoo Inc.
Dana Carmel of Travelzoo Inc., [phone], or
[e-mail]