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cattracker1

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Monday, 07/02/2018 2:56:54 PM

Monday, July 02, 2018 2:56:54 PM

Post# of 49392
Here You Go....................
Wells Fargo boosts Facebook on Instagram monetization
Jul. 2, 2018 1:15 PM ET|About: Facebook (FB)|By: Jason Aycock, SA News Editor
Wells Fargo has raised its price target on Facebook (NASDAQ:FB), pointing to the revenue opportunity from fast-growing Instagram Stories.

Analyst Ken Sena has boosted his target to $250 from $230, implying 29% upside.

While the Stories feature that Instagram largely cribbed from Snapchat makes up 30% of sharing on Facebook's various platforms, it's monetized at (adjusted) about 25% of the rate of the Instagram feed, Sena says: "We believe this monetization gap stands to close quickly." (h/t Bloomberg)
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