Thursday, June 28, 2018 4:04:55 PM
Instagram Stories hits 400M daily users, double Snapchat
Jun. 28, 2018 3:19 PM ET|By: Brandy Betz, SA News Editor
Instagram (FB +0.6%) Stories now have 400M daily users compared to Snapchat’s (SNAP +4.1%) 191M, according to new Instagram data and Snap’s Q1 report, respectively.
Instagram’s latest update to Stories lets users add background music.
The Soundtrack feature will roll out to iOS users in the US, UK, Australia, New Zealand, France, Germany, and Sweden with a global roll-out coming “in the future.”
Instagram will offer a library of “thousands of songs” for Soundtrack.
Previously: Report: Snap preparing gaming platform for fall (June 27)
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