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Friday, October 20, 2006 4:04:02 PM
http://www.therunwayscoop.com/2006/10/lyric_jeans_what_do_you_think.html
jon - about Lyric Culture jeans and accessories: I spoke with their Investment Relations Rep regarding the your comments from Oct. 10th. 1) He expressed the importance and how critical it is to offer clothing that will fit to the customers' satisfaction, to be able to compete successfully in any given market. So, for the price that one will be paying for Lyric's products, the fit must meet the buyers' approval. 2) About the longevity of the song lyrics: the lyrics will be applied by using a silkscreen process. It is recommended that one should never wash jeans in hot water, nor even warm. Also, if washed at all, they should be turned inside-out and avoid placing in a dryer. Consider caring for the garment(s) as a fine material. 3) The company is presently signing artists and the list is growing at a good pace. He did not elaborate whether the musical choices are "in" right now, or not; but consider the variety of choices of artists that are out there. Hopefully your favorite artist will be on the list.
this is still a very speculative play, but i'm in for the ride. cheers and glta.
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