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Google & Facebook could care less about your privacy. Google Analytics, for example, is one of the ways Google follows virtually everyone everywhere. Google’s apps allow it to learn your phone number and physical location, and your searches help it to create sophisticated data profiles about you. This then helps marketers target you with specific advertisements.

All this and much more takes place without your knowledge; some of it isn’t even in the privacy policy. But let’s say that unlike Google Home, you actually do read Google’s privacy policy—which research shows most of us don’t. At the very start, the marketing giant hits you with the deal: By giving up information you allow the company “to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier.”

Yet it’s not really a fair trade. Most people have little understanding of what they’re actually agreeing to give up. A national survey my showed that Americans don’t buy the tradeoff idea. It also revealed that 58% of Americans are resigned to what’s taking place. They don’t want companies like Google to have control over their data, but they’ve come to believe they don’t have a choice.