Not sure where the CURA system goes, but it will get a lot of exposure and could do well in a new industry. The insurance people have been receptive to DK's pitch from the beginning. I think he has set it up to be as successful as possible. The backup to the CURA score is deep and respected in the field of sleep/fatigue study. He admitted that they lucked into the position by having to work around the problems of the watch, but ended up in a better position.
A key extra for the pump is the unique parts that go into it. Solving the 'impossible' problems of redesigning the high pressure bearings, created a valuable new bearing to sell to that industry. The pump seals are also new to the market. Those things are basically new products that go into all kinds of machines. eom
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