Wednesday, June 13, 2018 8:43:28 AM
Viewership of World Cup games reached 3.2 billion, with over 280 million people watching matches either online or on mobile devices. Being able to live stream World Cup 2018 games to VIVA subscribers is a huge draw for us. To get the word out, we are running a campaign with known radio entities in the New York, Miami and Los Angeles markets, to be followed by a nationwide digital campaign. This campaign will feature two of our great brand ambassadors, singing sensation Soleil J and acclaimed Hollywood star Mr. Luis Guzman, who has made our VIVA commercials quite entertaining."
https://www.prnewswire.com/news-releases/viva-entertainment-announces-agreement-to-broadcast-fifa-2018-world-cup-soccer-live-from-russia-685348391.html
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