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Thursday, 06/07/2018 3:00:06 PM

Thursday, June 07, 2018 3:00:06 PM

Post# of 111073
They’re approaching communication as if they were a Fortune 500 company—whose brand and reputation preceded them and spoke for themselves—as opposed to a company needing (correct word, in my opinion) to generate real investment interest from the public. While I agree with their marketing approach focusing on doctors, they also need (IMO) to cultivate communication strategies focused on investors (meaty PRs are all that’s needed here). Doctors are HELPFUL in communications strategies, but they should not be relied upon solely.
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