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Why No One Answers Their Phone Anymore

Telephone culture is disappearing.

Alexis C. Madrigal
May 31, 201

(Excerpted)

No one picks up the phone anymore. Even many businesses do everything they can to avoid picking up the phone. Of the 50 or so calls I received in the last month, I might have picked up four or five times. The reflex of answering—built so deeply into people who grew up in 20th-century telephonic culture—is gone.

Telephone exchanges of that era were what the scholar Robert Hopper described as “not quite ritual, but routine to the extent that its appearance approaches ritual.” When the phone rang, everyone knew to answer and speak in “the liturgy of the national attitude.” Now, people have forgotten how to pick up, the words, when to sing.

There are many reasons for the slow erosion of this commons. The most important aspect is structural: There are simply more communication options. Text messaging and its associated multimedia variations are rich and wonderful: words mixed with emoji, Bitmoji, reaction gifs, regular old photos, video, links. Texting is fun, lightly asynchronous, and possible to do with many people simultaneously. It’s almost as immediate as a phone call, but not quite. You’ve got your Twitter, your Facebook, your work Slack, your email, FaceTimes incoming from family members. So many little dings have begun to make the rings obsolete.

Don't Hate the Phone Call, Hate the Phone

But in the last couple years, there is a more specific reason for eyeing my phone’s ring warily. Perhaps 80 or even 90 percent of the calls coming into my phone are spam of one kind or another. Now, if I hear my phone buzzing from across the room, at first I’m excited if I think it’s a text, but when it keeps going, and I realize it’s a call, I won’t even bother to walk over. My phone only rings one or two times a day, which means that I can go a whole week without a single phone call coming in that I (or Apple’s software) can even identify, let alone want to pick up.

There are unsolicited telemarketing calls. There are straight-up robocalls that merely deliver recorded messages. There are the cyborg telemarketers, who sit in call centers playing prerecorded bits of audio to simulate a conversation. There are the spam phone calls, whose sole purpose seems to be verifying that your phone number is real and working.

More at:

https://www.theatlantic.com/technology/archive/2018/05/ring-ring-ring-ring/561545/