Innovation Pharmaceuticals Inc (IPIX)

[PlentyParanoid]

That 7B sales prediction for prurisol is not impossible. Let's consider psoriasis alone. Global market for psoriasis drugs is probably about $12 to $14 B.

If prurisol's PASI 75 response will be around 50 % it would be likely that P would become standard of care in first line psoriasis treatment. And as a standard of care capturing something like 50 to 60 % of the market is not impossible.

But there are some obvious caveats

1. Will P get to PASI 75 response 50 % is the big time ?????????
2. There is a built-in assumption in the above pricing logic: it assumes that prurisol would be priced at current price level for psoriasis drugs, including biologics. I don't know if that kind of price is attainable or even desirable. There would be all sorts of resistance.