I agree that the effort at this stage seems to be getting the idea out quickly and touting the links with recognized names like FitBit, etc. If you are going to use the CEO as the face of the company instead of a marketing/PR/media spokesperson, you gain authenticity, but you are asking a normal person to be a media person. There are skill sets for communication via edited camera interviews. DK did his part pretty good for someone who doesn't make his living in the media, but he could have used better support.
I assume there were bullet points in his notes he checked for the cheddar interview. Better ways to handle that than him looking down to his notes. Please update the conference room with marketing materials or even logos instead of the landscapes. There is a reason politicians, actors and others have an experienced media makeup person prep them before camera interviews. A person talking about health and rest really ought to look rested instead of real. Pro Makeup as viewed thru a video camera does that. Sorry the casual open shirt doesn't suggest action and hard work, it says just got up or glad the day is over. Wear a tie, even if that isn't normal. You do it for the stockholders meeting, do it for the world.
The reason there are marks on the floor for performers is to lock in the camera and lighting. Whoever shot the interview for channel 8 was off their game or couldn't find a chair. That high shot down on DK was not flattering. Another reason for someone at the PR firm to find someone who understands TV production. You want to suggest power, authority, control, you shoot at subject level or slightly below, with a key light and a fill light or reflector. I'm surprised a PR firm doesn't know this stuff or attach importance to it. Channel 8 doesn't care about DK only their guy Adam. HE wasn't shot high or without makeup and a tie. You don't ship product with handwritten labels. You ought to polish every second of video to the same high level of professionalism that is shown in print materials and the canned videos that run in the interviews.
Sorry to be the critic on this, but I know how much work went into the videos played during the interviews and how many hours went into the print materials. It is a shame to not finish the job with proper 'live' segments, instead of making do on the spot. It really is important. It is the difference between national, ready for network broadcast, and not. Someone at the PR firm is not doing their job by insisting on better efforts for this, or CurAegis is not getting their money's worth. Plenty of people in this area who know how to do this right. I hope they do better as the interviews and audience gets bigger. IMO
