UPDATE: Lowe's needs to show how it's different from Home Depot in order to grow
2:21 pm ET May 25, 2018 (MarketWatch)
By Tonya Garcia, MarketWatch
Analysts and Pershing Square's Bill Ackman are bullish about Lowe's new CEO, Marvin Ellison
Lowe's Cos. Inc. needs to do a better job of showing how it's different from Home Depot Inc. if it wants to move out of its competitor's shadow and grow, analysts say.
Lowe's (LOW) lags behind in the home repair space because it's an "impulse destination" rather than one used for planning home improvement projects like Home Depot, according to GlobalData Retail.
"That means that when demand drops because of the weather, Lowe's falls off the radar and suffers a disproportionate decline in footfall and sales," wrote Neil Saunders, managing director of GlobalData Retail.
Both Lowe's and Home Depot (HD) cited the wintry weather as a reason for lackluster results.
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Long term as I stated before, there is no need for 2 big box retailers like this as fewer people are able to buy or repair a home today or even qualify for a mortgage, vs. to what was going on 25 years ago forward when 1st wave baby boomers were starting to retire, and had the last bastion of wealth generated as a whole due to when our country was a industrial/manufacturing powerhouse and 80% middle class... Today we have become a consumption and high credit society of low grade foreign retail supplied products at best... Home Depot & Lowes sell the same damn products made by the same people, just a little branding difference to seem separate, but not. Same with all lawn equipment and such.
