Thursday, May 24, 2018 11:19:16 PM
by Chuck Martin , March 5, 2018
https://www.mediapost.com/publications/article/315500/power-rangers-taps-augmented-reality-for-ad-campai.html
This campaign appears to utilize image recognition in activating the AR experience. As a reminder, Neom had aquired and subsequently sold Mobot, a company owning patents for image recognition. In shedding the company they retained 18% ownership
The question remains as to what has become of Mobot. They may have changed their name or been reaquired as I have not uncovered anything indicating the company failed (although it remains a possibility). Best,
Be Confident
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