Winning Brands Corporation (WNBD)

[teddibear]

General Update

Launch Activity, Shareholder Correspondence


The Q1 2018 Upload will be slightly delayed. Therefore, a few general comments for shareholders is in order, in the interim.

Winning Brands is still on a recovery trend, however the pace and scope of the recovery is hampered by the lack of capital. Winning Brands prefers to enter into a private placement royalty pool arrangement, rather than an equity issuance, in order to avert dilution and a reverse split. With the avoidance of a reverse split being given higher priority than anything else, the pace of the recovery is affected.

Despite this constraint, the first official Innovators Community joint venture announced in February, DAZZ, has generated a number of excellent leads. A foundation is being laid now for the product to be in stores this year. We have early stage discussion underway with a respected environmental organization for a joint marketing program. We are making packaging adjustments to address certain requests made by retailers for launch purposes.

The 2018 Q1 report, when issued, will speak for itself and will provide more details about forward-moving initiatives. The purpose of this note is to say that our recent quiet period in social media does not mean that background preparations are not still occurring. We on this end are terrifically enthused by the interest and potential of DAZZ to supplement our cleaning product sales in future. The food innovation joint venture is also still very much alive. We have been organizing a refinancing of that entity by means of an alliance between them and an OTC entity in the food sector with excellent liquidity, so that their production plant can deliver new brand iterations, of which some will be sold through Winning Brands. This method eliminates the need for Winning Brands shareholders to experience dilution, yet still delivers JV muscle to our recovery later this year.

I am truly grateful for the thoughtful messages of interest from a number of Winning Brands shareholders.

Respectfully,

Eric Lehner, CEO