Released today:
KonaRed® Accelerates National Retail Footprint with Cold Brew Coffee
Hawaiian Coffee Company Brews Up Bold Flavors with Premium Ingredients to
Solidify Shelf Space in Growing Ready-to-Drink Coffee Category
Carlsbad, Calif. – May 18, 2018 – KonaRed®, maker of premium Hawaiian coffee products, has achieved significant retail channel gains throughout North America for its innovative line of ready-to-drink (RTD) cold brew coffee. Having launched its cold brews in 2016, KonaRed has since secured shelf space with more than 2,500 retailers across Drug, Club, Grocery and Convenience & Gas channels and climbed to the top of the RTD coffee segment, where category sales have grown 450 percent between 2015-2017 and totaled $38.1 million, according to Mintel.
“Ready-to-drink coffee is the fastest-growing segment in the coffee category. We saw an opportunity early on to set ourselves apart with delicious ready-to-drink coffee products with low calories, low sugar and premium packaging. Nailing those consumer preferences, coupled with the fact that only KonaRed coffee products possess nutrient-rich cascara and Kona coffee beans, sets us apart from the rest,” said Kyle Redfield, CEO of KonaRed. “Our unique approach has allowed us to secure multi-channel growth, including more than 1,500 new locations in the past 12 months alone, with key partners like Walgreens and Duane Reade, Sprouts, Costco, Safeway, Publix, ACME Markets and Giant Eagle stores. We are very pleased with our distribution gains and increasing velocities as the competition gets tougher in this space.”
One of the fastest growing brands in the RTD cold brew coffee segment, KonaRed sales have increased more than 150 percent year-over-year. Its award-winning cold brew line is the only one on the market to boast a shelf life of nine months, making it a practical, yet ultra-smooth and delicious, option for retailers and consumers alike.
Since the beginning of 2018, the brand has introduced two value-oriented formats for Club and Grocery channels, including 32-ounce Cold Brew Coffee Multi-Serve Bottles available in Original and Hawaiian Vanilla, as well as a Hawaiian Vanilla Cold Brew Coffee Multi-Serve Bag in a Box that’s the perfect fit for any fridge. The larger sizes join KonaRed’s line of 12-ounce RTD flavors, including Original, Hawaiian Vanilla, Espresso, Kauai Caramel and Maui Mocha.
KonaRed Cold Brew Coffees can also be found throughout the U.S. at Smart & Final, Ralphs, King Soopers, Whole Foods Market, 7-Eleven, Albertsons, Aldi, Vons, Bristol Farms and more, as well as www.konared.com.
For product and sales inquiries, please contact ken@konared.
