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Wednesday, May 16, 2018 4:58:24 PM
and so little answer(from CC).
Retail side:
#1 What kind of arrangement is needed to avoid shrinkage(from theft) of a $300 merchandise?
#2 What kind of customer service is needed to sell a $300 merchandise??
#3 What kind of marketing(or BIG bucks) is needed for a $300 merchandise???
#4 What kind of reserve is needed for return/charge back/cancellation/theft/warranty????
#5 Who is handling return????e.g. Home Depot want you to work with their supplier directly on many items.
Wholesale side:
#6 How long would it take to get into Home Depot/Lowe/Target/Sears/Box Stores?
#7 How long do you wait before you are pressured to issue full credit for items not moving??
#8 MIn. Inventory commitment???
#9 Legal/Product liability(what if injury result from malfunction)????
........
........
my point:
The drastic change of product line,require new marketing($$$),new department/shelf space($$$),new suppliers($$$),new inventory control($$$),repair/service shop($$$),.........capc would not be able to leverage what is has:more risk at all front.
ps-high end electronics has a much shorter life cycle and the price drop can be horrifying.Is the company ready for that?Are you ready for the change??
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