Tuesday, May 15, 2018 9:26:41 AM
Source:Global Times Published: 2018/5/15 18:38:40
http://www.globaltimes.cn/content/1102355.shtml
One of the noise-activated cups that light up when fans cheer. Photo: Courtesy of Budweiser
Budweiser, the official beer sponsor of the FIFA World Cup, unveiled its campaign titled "Light Up the FIFA World Cup" on May 8.
The campaign encapsulates not only the unparalleled euphoric energy of the world's biggest sporting event but also Budweiser's passion for energizing fans.
Major highlights of the campaign include global advertising featuring the largest beer delivery to date, the deployment of 8 million noise-activated Red Light Cups that light up in response to fan cheering, and a variety of integrated and experiential digital and social programs in more than 50 countries.
"Our campaign is the largest in our company's history, and it demonstrates how we are bringing together fans from around the world over beer and their shared passion for football," said Miguel Patricio, Anheuser-Busch InBev's chief marketing officer.
Recent BUD News
- More Ways to Michelada: THC-Infused Michelada goes Mainstream... • PR Newswire (US) • 09/04/2024 02:45:00 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 08/12/2024 01:12:27 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 08/01/2024 08:53:53 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 08/01/2024 08:51:57 PM
- AB InBev Reports Second Quarter 2024 Results • Business Wire • 08/01/2024 05:07:00 AM
- AB InBev publie les résultats du deuxième trimestre 2024 • Business Wire • 08/01/2024 05:07:00 AM
- NBA Signs $77 Billion Broadcast Deal, CrowdStrike Criticized for Insufficient Reward, Honda Shuts Down Chinese Factory • IH Market News • 07/25/2024 10:15:46 AM
- Corona Cero Brings Same Seats as from Olympic Games Venues to Iconic Sunset Destinations Around the World • Business Wire • 07/23/2024 07:41:00 AM
- Michelob Ultra Becomes the Official Partner of Concacaf's Top Club Competitions and Major League Soccer • PR Newswire (US) • 06/21/2024 12:30:00 PM
- Global Corona Brand Named Most Valuable Beer Brand in Kantar BrandZ Rankings • Business Wire • 06/12/2024 09:00:00 AM
- Danone Joins 100+ Accelerator as Fifth Partner for Scaling Sustainable Startup Innovation • Business Wire • 05/30/2024 05:00:00 AM
- Reddit Rises 15% After First Quarterly Report, Upstart and Twilio Plunge Due to Weak Q2 Forecast, and More in Earnings • IH Market News • 05/08/2024 12:23:27 PM
- AB InBev Reports First Quarter 2024 Results • Business Wire • 05/08/2024 05:02:00 AM
- AB InBev publie les résultats du premier trimestre 2024 • Business Wire • 05/08/2024 05:02:00 AM
- Tilray Brands, Inc. Reports Q3 Fiscal 2024 Financial Results • GlobeNewswire Inc. • 04/09/2024 11:00:00 AM
- Adobe Stock Drops Following Below-Estimate Projections, Cardlytics Surges with Unexpected Profit, and More News • IH Market News • 03/15/2024 11:30:55 AM
- Fisker’s Shares Take a Hit Amid Speculation of Bankruptcy, Altria Divests from AB InBev to Fund Stock Repurchase Initiative • IH Market News • 03/14/2024 11:39:32 AM
- Form IRANNOTICE - Notice of disclosure filed pursuant to Section 219 of the Iran Threat Reduction and Syria Human Rights Act of 2012 (Exchange Act Section 13(r)). • Edgar (US Regulatory) • 03/11/2024 08:19:58 PM
- Form 20-F - Annual and transition report of foreign private issuers [Sections 13 or 15(d)] • Edgar (US Regulatory) • 03/11/2024 08:17:39 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 03/08/2024 10:04:53 PM
- Airship AI skyrockets with DOJ contract; Carrier Global sells Fire Industrial division for $1.43 billion, and Latest News • IH Market News • 03/06/2024 11:01:03 AM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/29/2024 01:56:15 PM
- Form 6-K - Report of foreign issuer [Rules 13a-16 and 15d-16] • Edgar (US Regulatory) • 02/29/2024 01:47:26 PM
- U.S. Futures Dip as PCE Data Looms; Modest Gains for WTI and Brent Crude in April Contracts • IH Market News • 02/29/2024 11:13:07 AM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM