MrKush, this is what Joe M. said about why they were issuing the pr: "'there are so many exciting events taking place in our company that I felt that it was very important for me to provide our shareholders with an operational update before the end of Q-4.'".
They do have a pr agency so not sure who writes the copy for the press releases.
Now, if your next question is "why don't they use the ad agency and/or waste the funds on pr company when they have an ad agency"...I have no idea, you'll have to check with IMMG. :)
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