Helios and Matheson Analytics Inc (HMNY)

[Instrumentalist]

Not all business moves fast, but I still think this has the potential to be next big data company, much like Netflix. Netflix uses big data to tailor your Netflix feed, and they make content buying decisions based on what people watch. Moviepass operates under the same vein in an industry that has been bleeding a slow death because exhibitors keep raising the prices. MP will use the data they collect to sell advertising, and eventually personalize the app feed. And they are already bringing folks into the theater, which is backed up by in-depth analytics. Check out this Second Measure report on Moviepass. They analyze credit card transactions on a large scale and can come to some really insightful conclusions on the impact MP has on the exhibitor business. https://blog.secondmeasure.com/2018/03/23/moviepass-ushers-in-surge-of-theater-sales/

One of the more insightful charts from their research: