National Cinemedia, Inc. (NCMI)

[Harry Winston]

Disney still isn't cooperating with the terms of their agreement with National Cinemedia. The Noovie website now includes a clickable button that is labeled "Locate Theaters", but it's nothing more than a scalable Bing map of the United States. There aren't any theaters that can be found on the map, and nothing on the map is clickable.

The website still has the ability to generate an e-mail mailing list, but there is no commitment to do anything with these names.

At the top of the screen, there's a three-button slideshow. The first slide lets you watch a 16-second video that simulates a video game where you shoot a weapon and get rewarded with points and emojis. The second slide lets you download an app called Noovie ARcade from Apple's App Store or from Google Play. The third slide claims to let you try the app, using a clickable "Try Now" button, but clicking on the button only defaults to the same two buttons for downloading the app. Disney's content is only a little less disappointing.

The last Disney disappointment is, at least, obvious at first glance. There are six blurry images of movie cases, and superimposed across them is a corner-to-corner banner that reads, Movie discovery and content coming soon". The "content" is supposed to come from Disney, under the terms of their contract with National Cinemedia, which has provided the website to for the benefit of the potential movie viewers (AKA customers).

These words appear at the lower left corner of the Noovie website. "© National CineMedia, LLC. All Rights Reserved." National Cinemedia is doing its' job. Disney's executives are busy finding out whether Dumbo the Elephant is keeping his big nose clean.