Momentous Entertainment Group (fka MMEG)

[foxtrader]

Correct. Gaming is going to be in demand no matter what. MMEG knows there are currencies used in gaming. I guess they chose Crypto because it's something the future is looking towards in Gaming.

I posted an article before about this, and would have to dig that article up, but I found another one as an example, which I might have posted before but I can't remember which one it was without going back through my many posts. This article should shed some light on the subject, and speaks for itself:

Gamers And Investors Bet Big On Cryptocurrency And Blockchain In The Gaming Industry:

April 11, 2018 Rachel Wolfson , CONTRIBUTOR

Gamers in particular understand cryptocurrency because virtual money has been a part of gaming for the last 10 years.
The value of cryptocurrencies will become more evident as the gaming community continues to gain more active users.

While Bitcoin's shaky price run continues, the value that cryptocurrency can provide outside of the trading realm is becoming evident within the billion-dollar gaming industry.

Cryptocurrency and blockchain technology were hot topics during the Game Developers Conference (GDC) that took place in San Francisco last month. As I made my way through the record-breaking crowd of 28,000 industry professionals, I constantly heard “cryptocurrency” and “blockchain” being mentioned.

DMarket, a leading global marketplace that uses blockchain technology to transform virtual gaming items into real world assets, hosted a blockchain and gaming panel discussion during GDC. The purpose of the panel was to provide an explanation as to why cryptocurrency and blockchain technology are having an impact on the gaming sector, which is expected to become a $143 billion global industry by 2020.

[Ed note: Investing in cryptocoins or tokens is highly speculative and the market is largely unregulated. Anyone considering it should be prepared to lose their entire investment.]

Breaking It Down: Why Gamers Understand Crypto

Jared Psigoda, the CEO of BitGuild - one of the companies that spoke on DMarket’s gaming and blockchain panel at GDC - explained that the concept behind digital currencies has resonated with the gaming community for years.

Gamers in particular understand cryptocurrency because virtual money has been a part of gaming for the last 10 years. For example, dating back to the World of Warcraft, there was a one-hundred million dollar market for buying digital gold. This was the main currency used in World of Warcraft to buy in-game assets, like dragons. However, it would take gamers a tremendous amount of time to acquire digital gold, so they would use real money instead to buy in-game assets.

As a result of gamers using fiat currency (i.e.USD) to purchase gaming items, free-to-play games become very expensive to play, which is why gaming companies are able to generate so much revenue.

To put this into perspective, recent findings from SuperData show that the gaming industry generated $108.4 billion in revenue in 2017. Mobile games were the biggest sector, generating $59.2 billion, followed by PC games, which generated $33 billion last year. Both the PC and mobile sectors were driven by “free-to-play”games. An estimated $82 billion was spent on these games.

Due to the additional expenses associated with free-to-play games, blockchain-based games are gaining traction primarily because blockchain technology allows gamers to use cryptocurrency to trade virtual gaming items with one another. This eliminates the need for gamers to use fiat currency to purchase items directly from game developers.

The use of cryptocurrency in gaming also solves the problem behind ownership of in-game assets, as blockchain-based games tokenize all gaming items. This means that once gamers acquire assets, they remain in their possession within a digital wallet until they decide to trade or sell the tokenized asset – just like any other cryptocurrency.

Greed can be seen in free-to-play games since lots of money has to be spent in order to acquire certain assets. This is an industry problem, as all of the major companies are driven by profit. But, do these companies value profit over everything? If so, is that good for the player base – probably not. Blockchain technology finally allows gamers to own their in-game items, while providing a strong focus on trade and the gaming economy. Moreover, player ownership of assets allows for a proportion of game revenues to go back to the player base, Psigoda explained.

Cryptocurrency For Fantasy Sports Games

Blockchain technology and cryptocurrency are also having an impact on fantasy sports games, a market that is estimated to be worth more than $7 billion a year.

The blockchain-based fantasy sports platform, MyDFS, is using blockchain and their own token to bring much needed transparency to the fantasy sports industry.

Not all games necessarily need blockchain, but there are quite a few industries that could benefit from the digital ledgers and smart contracts that blockchain technology offers, said Viktor Mangazeev, CEO of MyDFS. In an industry that lacks transparency, MyDFS users can see exactly how scoring works and because of tokenization and smart contracts, users will be able to experience quicker payouts than other traditional daily fantasy sports platforms.

Through blockchain technology and cryptocurrency, MyDFS simplifies the overall fantasy sports experience, while opening it up to more people globally. The platform eliminates complex user verification procedures and complicated gaming experiences, making the system more transparent and easy-to-use.

DreamTeam is also using blockchain technology and cryptocurrency to provide a payment gateway and unique platform for the esports industry, allowing organizations, managers and coaches to grow, manage and monetize their teams. The DreamTeam platform lets users sort out media right sales, sponsorships, player salaries and prize money, all of which is paid in a “DreamTeam Token.”

Investors Betting Big

As the gaming community continues to show increased interest in blockchain-based games, major venture capitalist firms and investors are also finding value in decentralized gaming platforms.

MyDFS reported a major round of funding today from investor, Frank Fu, who is also the managing director at the Chinese technology company, Meitu. Fu invested a total of $2 million to help MyDFS continue building a fantasy sports platform that utilizes blockchain technology.

The union of gaming and blockchain is inevitable. Encrypted blockchain guarantees safe storage of all in-game digital assets, what makes the data transparent to the core. Smart contracts exclude third parties from payment processes, making transactions fast and safe. said Fu. Blockchain technology is the solution we are all looking for, due to the decentralized network and capability to record each transaction to combat fraud. That actually can trigger the gaming industry’s next evolution.

DreamTeam also just announced an investment from the European venture capital firm, Mangrove Capital Partners. Mangrove Capital’s portfolio consists of over 100 prospective companies; among the most successful investments are Wix and Skype. DreamTeam is the first ICO investment that Mangrove Capital has made.

And mytime, the platform for the digital distribution of decentralized games, announced last month a successful funding round of $3.5 million from private investors during a closed session of their ICO.

What This Means For Bitcoin

As the potential for blockchain-based games continues to pique interest from both gamers and investors, the declining prices of major cryptocurrencies could also see a positive shift. The value of cryptocurrencies will become more evident as the gaming community continues to gain more active users through blockchain games.

“The only thing that can save the price of cryptocurrencies now is a use case that will result in mass adoption,” said Psigoda. “If the gaming sector continues to gain active users, then as an industry we can prove that cryptocurrencies are being used for something noteworthy. This could possibly bring the entire industry out of the gutter.”

You can follow Rachel Wolfson on Twitter and LinkedIn to stay up to date on the latest cryptocurrency happenings.

https://www.forbes.com/sites/rachelwolfson/2018/04/11/gamers-and-investors-bet-big-on-cryptocurrency-and-blockchain-in-the-gaming-industry/#5daba36e58b8


Also, it appears their involvement in Crypto goes beyond just their Gaming interests. So the Crypto isn't only for their gaming, but it looks like they plan on accepting Crypto as a form of investment. Their recent hire of Andrew Birnbaum also backs this up.

https://globenewswire.com/news-release/2018/04/19/1481536/0/en/Momentous-Entertainment-Group-to-Accept-Cryptocurrency.html


Also, this recent nice article about MMEG, Ignis, and Crypto seems excited about the Gaming/Crypto future:

Momentous Cryptocurrency Partnership

By Nathan Bentley on April 19, 2018 0 Comments / 1964 views
This one really is momentous, quite literally.

A press release out today suggests that Momentous Entertainment Group MMEG will start to accept cryptocurrency payments as a payment option within their platforms. This of course, is yet one step closer to the world of cryptocurrency adoption many of us dream of.

Who are Momentous Entertainment Group?

MMEG are a digital media company that provide a subscription service for its customers. MMEG’s services include the production and service of mobile entertainment games (games including the famous Candy Crush Saga), Ignis Studios, a service which produces MMORPG style games, a music streaming service and a nutrition and health guidance application.

According to the press release MMEG are committed to improving their current services but now find themselves in a position in which they are now looking to develop future partnerships that will help drive MMEG into the future, a future which seems to use blockchain technology.

Within the announcement by MMEG, the company have appointed a new Chief of Digital Currency, Andrew Birnbaum, a former CEO of a cryptocurrency exchange. This appointment suggests that MMEG are pretty serious about cryptocurrency integration, not just as a payment option within games, but moreover, perhaps they are considering the creation of their own cryptocurrency or even there own exchange format.

According to the press release on GlobeNewsWire.com, Birnbaum has said:

“After consultations with several prominent SEC attorneys, we believe that, to our knowledge, there has not been a publicly traded company that accepts digital currency as a form of investment. We are very excited about providing the opportunity to individuals, companies and funds that want to participate in a regulated environment.”

This is yet another positive move for cryptocurrency adoption. Games like Candy Crush Saga are now huge entities, they exist as simple to play mobile phone applications that attract millions of users. With cryptocurrency looking like a big part of the future of these games, MMEG are getting well ahead of the markets and seem to be preparing for a whole new style of mobile phone gaming.

Professional ESports have been exploring this concept for a while, but that’s expected, these, frankly less serious games seem to be next in the cross hairs of the blockchain revolution however. Let’s keep an eye on MMEG’s movements over the next few weeks. It’s very exciting at the very least.

https://cryptodaily.co.uk/2018/04/momentous-cryptocurrency-partnership/


So, to answer your question, MMEG's involvement in Crypto is going beyond gaming. As to why they chose Crypto in gaming, they must have determined it's the route they want to go insofar as the game currency they choose to use and where the industry is headed. But it appears their Crypto involvement is going beyond gaming.

$MMEG