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Monday, 10/16/2006 8:29:29 AM

Monday, October 16, 2006 8:29:29 AM

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NEWS NeoMedia's 12snap Subsidiary Continues to Build Revenues with European Telephone Carriers and Cell Phone Manufacturers


FORT MYERS, Fla. & MUNICH, Germany, Oct 16, 2006 (BUSINESS WIRE) -- New and increased business from European carriers and handset manufacturers has increased the revenues generated by NeoMedia's 12snap ( www.12snap.com) of Munich, the award-winning mobile marketing agency subsidiary of NeoMedia Technologies, Inc. NEOM :

Charles T. Jensen, president and CEO of NeoMedia, said that in the first half of fiscal 2006, ended June 30, 12snap generated revenues of approximately $1.3 million just from European-based mobile carriers and handset manufacturers.

12snap, Mr. Jensen said, developed and/or delivered services to these companies in mobile promotions, mobile applications and CRM programs. He said that all indications were that 12snap was on track to generate a similar revenue total in the second half of the calendar year from the mobile carriers and handset manufacturers, in addition to its other business serving other companies.

Mr. Jensen said that it was "frustrating to NeoMedia, our subsidiaries and our shareholders alike that we can not say more about some of the companies with whom we are doing business, exactly what that business is, and how much revenue it is generating.

"Unfortunately, particularly in Europe and especially in the technology industry, restrictions are written into many contracts," he said. "While NeoMedia and our subsidiary companies are growing in breadth and volume of services, as well as in producing revenues, we are simply not allowed by these contracts to provide more information.

"For the time being," Mr. Jensen concluded, "NeoMedia will have to be satisfied in some cases with being 'the man behind the curtain,' the power and the magic that continues to make some of the world's most successful mobile marketing programs run."

About 12snap AG
Acquired by NeoMedia Technologies, Inc., earlier this year, 12snap AG is headquartered in Munich with branches in Dusseldorf, London, Milan, Stockholm, Istanbul, and Fort Myers, Florida. As an expert in innovative marketing and entertainment for mobile phones, 12snap combines know-how in mobile applications, mobile loyalty and mobile marketing. In the mobile marketing space, 12snap creates and implements national and pan-European mobile marketing campaigns for international brands; its mobile loyalty business unit offers customer loyalty programs for companies and brands, and its mobile applications business unit is the center for development and software. 12snap sells and licenses a wide spectrum of mobile solutions to satisfy the demands of the current growing market and the new uses of the third mobile phone generation (UMTS) -- from dynamic video services and multiplayer games to personalized messaging applications. 12snap has 75 employees, and provides services to companies including, McDonald's(R), MTV(R), Coca-Cola(R), Wella(R), adidas(R), Unilever(R) and Gillette(R).

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. ( www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web qode(R) technology, and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

The qode suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the qode ( www.qode.com) platform, qode(R)reader(TM) and qode(R)window(TM), all of which provide One Click to Content(TM) connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
Along with 12snap, NeoMedia's recently acquired companies and offerings include Mobot, ( www.mobot.com),a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. ( www.spongegroup.com), a London, U.K.-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit ( www.gavitec.com), a Wurselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode(R)reader, qode(R)window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

SOURCE: NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. Charles T. Jensen, 239-337-3434 cjensen@neom.com or The Kaminer Group David A. Kaminer, 914-684-1934 dkaminer@kamgrp.com Copyright Business Wire 2006 End of Story