Bluegreen Vacations™ Expands Virtual Reality Capabilities With Launch of Second Bluegreen VR Experience in 2018Press Release | 04/25/2018
Bluegreen Vacations (NYSE: BXG) announced that the second location of its custom-built virtual reality (VR) experience will be in Springfield, Missouri. Its first VR location was launched in Memphis, Tennessee late last year. Powered by Oculus Rift, the self-guided experience transports visitors to one of three resorts in the Bluegreen Vacation Club and provides 360-degree videos previewing unique on-site amenities, room and common area views, as well as nearby attractions.
The Springfield launch follows just months after Bluegreen Vacations’ pilot installation debuted inside the Bass Pro Shops® at the Pyramid in Memphis with ten Oculus Rift stations in an open air location as well as a private journey room. The new Springfield VR experience, located inside Bass Pro’s largest and original store, has three Oculus stations showcasing Bluegreen’s properties on-site at the Big Cedar Resort with interactive 360-degree video previews of the exclusive on-site amenities and experiences owners have access to, including Big Cedar’s award-winning golf courses and spa, a family-style amusement park, as well as a 10,000-acre nature and wildlife exhibit.
“VR technology allows travelers to immerse themselves in the great outdoors and Bluegreen Vacations resorts in a way that a static image simply can’t provide,” said Famous Rhodes, Executive Vice President and Chief Marketing Officer of Bluegreen Vacations. “Bluegreen continues to test and pilot new technologies for introducing the Bluegreen Vacations experience to the millions of consumers that walk through our partner retail stores and outlets. The evolution of our VR capabilities and the opening of our second public experience is a testament to our commitment to pursuing emerging technologies which can enhance our customers’ experience.”
For more information, visit BluegreenVacations.com or visit the Springfield, Missouri or Memphis, Tennessee Bass Pro Shops® stores during regular business hours.
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