There will be an explanation. I think that they planned to do an IPO with Inwithcorp not with the holding. Create a holding is for taxes but too for the control of the business, the founders would be shareholders of the holding and indirectly of the affiliated Corp, hope longs retail shareholders of the corp will be satisfied, they should be , normally, thanks to the IPO ( or a buyout).
This holding is too a good sign because they plan to have some revenues, the revenues generated by inwithcorp will be directed to the holding with better taxes, logically.
