Who knows if they even really have shares.
Every asset, scrap of revenue, or thing claimed in a PR eventually disappears into the ether, never to be spoken of again.
Cox obviously knows that shares of this company are not worth .50. It's blatant pumping to lure in gullible traders that would believe such nonsense. That's their entire game.
It's all lies, so it stands to reason that the "arbitrage of Apotheca" is just another silly, fabricated fundamental.
If they do actually have shares, I'd expect this to experience heavy promotion at the time they are ready to dump.