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for patsy :) (OTCBB:LWIQE), an innovator of wireless communications services, today
announced that its operating subsidiary Cricket Communications, Inc. has named
Butler, Shine, Stern & Partners as the agency-of-record to handle Cricket's
advertising account, which is valued at $20-$25 million annually.

"As we continue to expand our Cricket service offering by introducing additional
value-added products to customers, we believe it is important to be working with
an advertising agency that brings to the table the breadth of consumer marketing
experience that will help us evolve the Cricket brand," said Harvey White,
Leap's CEO. "Butler, Shine, Stern & Partners brings the level of enthusiasm,
talent and experience we were looking for in an advertising agency."

"We chose Butler, Shine, Stern & Partners because of the agency's disciplined
and comprehensive approach to brand building and its ability to deliver fresh
creative ideas," said Aimee Irwin, Director of Marketing, Cricket
Communications. "We look forward to working with the agency and rolling out a
series of campaigns starting in the fourth quarter to convey Cricket's unique
value proposition and help continue to grow our subscriber base."

"We are pleased to be on board as Cricket's advertising agency, especially as
the company continues to evolve its service offerings," said Greg Stern, CEO,
Butler, Shine, Stern & Partners. "Already we have several innovative ideas for
the Cricket advertising campaign, which we believe will further build awareness
and brand equity."

As Cricket's new advertising agency-of-record, Butler, Shine, Stern & Partners
will develop creative strategies that communicate what Cricket is all about --
providing a clean, simple, and predictable wireless service. In June the company
began an extensive selection process, which entailed a review of more than 20
advertising agencies from across the country.

With Cricket service available in 20 states stretching from New York to
California, Leap's subsidiary is the ninth largest service provider in the U.S.
in terms of customers.

About Butler, Shine, Stern & Partners

Butler, Shine, Stern & Partners is a leading independent advertising, design,
interactive and direct marketing firm. BSSP is well regarded for its combination
of unique creative product and fully integrated marketing communication
strategies. The firm is responsible for many notable and award winning campaigns
in its ten-year history. Current clients include: Anchor Blue, Diageo Chateau
and Estates, Health Net, VeriSign, Pottery Barn, Good Guys, Ubi Soft, Noah's
Bagels, Men's Health, SmartWool and Weider Nutrition. For more information about
BSSP, please visit http://www.bsands.com

About Cricket Service

With Cricket(r) service, customers can make unlimited calls over their service
area for a low, flat rate. Cricket customers can call long distance anywhere for
a little more -- just 8 cents per minute to anywhere in the United States and
just 18 cents per minute anytime to anywhere in Mexico or Canada. The service
offers text messaging, voicemail, caller ID, three-way calling and call waiting
for a small additional monthly fee. Cricket also offers downloadable Ringtones.
The extra value Cricket(r) Talk rate plan is $39.99 per month plus tax, which
includes unlimited local calls, 500 free minutes of U.S. long distance and a
three-feature package (including caller ID, call waiting and three-way calling).
Cricket service is an affordable wireless alternative to traditional landline
service, and appeals to people completely new to wireless -- from students to
young families and local business people. For more information, please visit
www.mycricket.com.

About Leap

Leap, headquartered in San Diego, Calif., is a customer-focused company
providing innovative communications services for the mass market. Leap pioneered
the Cricket Comfortable Wireless(r) service that lets customers make all of
their local calls from within their local calling area and receive calls from
anywhere for one low, flat rate. For more information, please visit
www.leapwireless.com.

Except for the historical information contained herein, this news release
contains "forward-looking statements" reflecting management's current forecast
of certain aspects of Leap's future. Some forward-looking statements can be
identified by forward-looking words such as "believe," "think," "may," "could,"
"will," "estimate," "continue," "anticipate," "intend," "seek," "plan,"
"expect," "should," "would" and similar expressions. This news release is based
on current information, which we have assessed but which by its nature is
dynamic and subject to rapid and even abrupt changes. Our actual results could
differ materially from those stated or implied by such forward-looking
statements due to risks and uncertainties associated with our business. Factors
that could cause actual results to differ include, but are not limited to:





-- our ability to cause a Chapter 11 plan of reorganization to be
timely and fully confirmed by the Bankruptcy Court, and our
ability to successfully implement the plan;

-- our ability to continue as a going concern;

-- our ability to obtain Bankruptcy Court approval with respect to
motions prosecuted by us in our Chapter 11 cases from time to
time;

-- risks associated with third parties seeking and obtaining
Bankruptcy Court approval to terminate or shorten the exclusivity
period for Leap, Cricket and substantially all of their
subsidiaries to propose and confirm one or more plans of
reorganization, for the appointment of a Chapter 11 trustee or to
convert the Chapter 11 cases of Leap, Cricket and substantially
all of their subsidiaries to Chapter 7 cases;

-- our ability to obtain and maintain normal terms with vendors and
service providers;

-- our ability to maintain contracts that are critical to our
operations;

-- the potential adverse impacts of the Chapter 11 cases on the
liquidity or results of operations of Leap and Cricket;

-- our ability to attract, motivate and/or retain key executives and
other employees;

-- our ability to attract and retain customers;

-- the unsettled nature of the wireless market, the current economic
slowdown, service offerings of increasingly large bundles of
minutes of use at increasingly low prices by some major carriers,
other issues facing the telecommunications industry in general,
our announcement of restructuring discussions, and our subsequent
Chapter 11 filing, which have created a level of uncertainty that
adversely affects our ability to predict future customer growth,
as well as other key operating metrics;

-- changes in economic conditions that could adversely affect the
market for wireless services;

-- the acceptance of our product offering by our prospective
customers;

-- the effects of actions beyond our control in our distribution
network;

-- rulings by courts or the Federal Communications Commission (FCC)
adversely affecting our rights to own and/or operate certain
wireless licenses, or changes in our ownership that could
adversely affect our status as an "entrepreneur" under FCC rules
and regulations;

-- our ability to maintain our cost, market penetration and pricing
structure in the face of competition;

-- failure of network systems to perform according to expectations;

-- the effects of competition;

-- global political unrest, including the threat or occurrence of war
or acts of terrorism; and

-- other factors detailed in the section entitled "Risk Factors"
included in our Quarterly Report on Form 10-Q for the fiscal
quarter ended March 31, 2003 and in our other SEC filings.


The forward-looking statements should be considered in the context of these risk
factors. Investors and prospective investors are cautioned not to place undue
reliance on such forward-looking statements. We undertake no obligation to
publicly update or revise any forward-looking statements, whether as a result of
new information, future events or otherwise.

Leap and the Leap logo design are trademarks of Leap Wireless International,
Inc. Cricket and Comfortable Wireless are registered trademarks of Cricket
Communications, Inc.

SOURCE: Leap Wireless International, Inc.


By Staff
CONTACT: Leap Wireless International Inc.
Jim Seines
[phone]
[e-mail]

Bock Communications, Inc.
Ricca Silverio
[phone]
[e-mail]


(C) 2003 PRIMEZONE, All rights reserved.

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INDUSTRY KEYWORD: Telecom Services
SUBJECT CODE: TELECOMMUNICATIONS
Product Services Announcement

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