Washington Prime Group Inc. (fka WPGGQ)

[Enterprising Investor]

I have been following WPG since reading a SA article over a year ago.

Luckily, the gut did not indicate it was time to buy.

I believe Lou Conforti and his team are being proactive. This is an excerpt from the C-call that hit home with me:

We’re doing something so exciting with an entertainment company, a music company. And I can tell you what if we don’t, what if we are reactive and we don’t do these things? As I stated, our dominant secondary asset focus -- we’re not doing this because there wasn’t a primary portfolio for us to have, we’re doing this because we believe that the incongruity, it lies within this subsector within this space. And every time we do something incrementally, we have as aspirant demographic constituencies as anybody else, and we need to modulate price points obviously, but we’ve done some cost of living adjustments for you folks if you’ll remember. And it evidences itself. But just ask yourself, what if we don’t do this, what if the industry doesn’t do this, what if Mark and Lisa wouldn’t have done what they’ve done from financial wherewithal standpoint, so that we can make difficult decisions? This is a much operation -- this is not a rent collecting business any longer, and don’t let anybody tell you otherwise.

There will be players who will turn the Retail Apocalypse into the Retail Renaissance through renovation, repurposing and redevelopment.