Lineage Cell Therapeutics Inc (LCTX)

[DeepDive]

LifeMap's online subscription revenues plummet 28.5% to 1.0 million pa.

"Our subscription and advertising revenues amounted to $1.0 million and $1.4 million for the years ended December 31, 2016 and 2015, respectively.
Subscription and advertising revenues are generated entirely from LifeMap Science’s online database business primarily related to its GeneCards
® database."

Nasty.

I'd be interested to learn more about it. The strategy was to sell subscriptions to an industry desperately in need of the data in GeneCards MalaCards as well as Advertising to 3 million users who spend 6 minutes per visit.

To remind, Lifemap Solutions got a new CEO (Corey Bridges) and with Mount Sinai Medical Center, the company developed an app to track data from asthma patients using Apple’s open-source ResearchKit™ software framework.

LM used a little over 5 million $ for R&D this and past year, and another 3.3 mill G&A down from 5.1 last year.

It would be interesting to hear more: trends in using the site, results for advertisers, management plan to fully utilize this asset which accounts for about 30% of all total revenues for the group.

the investment rate would suggest some development is taking place, but what can happen in that things get on autopilot and assets don't get the proper managerial attention when the big shorts chase the newest "thing".