Savvy Trades and Investments

[ayce_warren_buffett]

P/B is a great indicator...except when book keeps dropping. PERI wrote off a chunk of Undertone. That's some book right there. Revenue keeps dropping. Ditto. Their finances are deceiving (do some DD on that cash flow and debt).

I would have said anything less than .90 is a good entry point prior to earnings. But earnings were not great. They look good because companies -especially non-European foreign companies*- put lots of lipstick on their pig.

*This especially true with Israeli and Chinese companies, for whatever reason. Much less so with Japan.

Could PERI go up past where it is? Sure. Could it recover? Well, not really, because that infers it was ever a well positioned company (it has never been).

It is important to consider WHY companies go public. There's a lot of shit sandwiches that go public. They need the financing. It isn't because of some grand gesture. They aren't your friends. They don't have your best interest at heart.

PERI is an absolute abomination of a company. There are better options out there.