I'll be very happy if the PPS increases as we near the NHS launch in early April. BUT DON'T EXPECT IT!
I am not trying to be negative, but in reality, if there hasn't been any type of hype of the upcoming NHS, we're all just hoping for a miracle.
We need a highly energized PR campaign, that is just not possible IMO, because we don't have a highly energized team in place yet.
If it was up to me, I would have already been working on this PR campaign since January 5th (the day after the announcement). You can all bet the house that there will be a very high energy media tour showing off the product, the Dr's on our staff that can explain how it works as well as the real patients who found this product as amazing as we all know it is. BECAUSE IT WORKS!
That would have been more than enough time to organize a media tour. Have everything already in place to do LIVE REMOTE interviews (from a Baltimore TV studio).
MANCHESTER, LONDON, OTHER LARGE UK CITIES, and be super upbeat about how incredible this news really is. High Energy is what captivates the audience and rightfully so. WHY?
Because this technology works. It actually HEALS PAIN AT THE CELLULAR LEVEL. I would have had several before and after pics of swollen ankles and swollen knees. I would have before and after pics of road rash injuries, deep cuts and if possible, the people who were actually injured in this pics to have them speak in their own words to how amazing this technology really is. NOW WE'RE ADDING PERSONAL HUMAN INTEREST TO THE STORY.
I have been asking for weeks if we have any push going into this launch, and nobody really seems to know? That's why I continue to refer to this launch as EXTREME LOW ENERGY!
I will be the first to admit I am wrong if this takes off like we all hope it will. But I will really be amazed. The company should have been letting us all know about the upcoming buzz all over the UK. This technology will change the way people deal and heal pain and other injuries. Unfortunately at the pace we have been moving, we'll just here more excuses about what they had wished they had done differently.
Sometimes in business, especially with a game changing technology like this that has never been seen before, its all about a highly energized campaign can be the catalyst that changes the company once and for all.
WE ARE LACKING HIGH ENERGY imo!
This is not a negative post - it's just reality.
Management need to step it up big time.
