Im not an ad expert as I work in IT but when explained to me the margins are far lower for programmatic than when a salesperson provides an RFP. The industry from what I experienced in my 3 years with a company in a similar space showed significant declines. While its true more and more of this inventory is being pushed to programmatic it is less profitable for the company. Im not an expert nor do I know a ton about this company but I am skeptical given my recent experiences.
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