The idea of offering discounts is to get people to try the product and hopefully get them hooked because they like it. Once hooked, there's a good chance that they will come back for more and pay whatever price they have to, even if at full retail.
Granted "selling" is more difficult a job if trying to sell to someone who has never tried your products before. But selling and up-selling becomes much easier if dealing with a repeat customer.
In my opinion POTN is executing exceptionally well.
And no, I don't like the terms of that toxic note any better than anyone else here does, but that deal was worked out when POTN was trading for just a few cents a share.
At the time, the note holder was getting shares for perhaps a 90% discount. But 75%-95% discounts in exchange for funding is pretty typical in Pinky and OTC land.
And I doubt POTN was expecting their share price to explode to the upside like it did.
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