What are the best guesses on the new product line? My money would be on smart home tech. From the Q2 2016 transcript:
"Yes. We have—in the area of home automation, which is predominantly the ntegration of appliances, systems, in-house thermostats, lighting, etc., all operating through Wi-Fi, and in turn, through an intelligent device, like a smartphone, home automation is here. It’s here to stay and it’s going to be a large growth market. We do think that there’s going to be significant pricing fallout over the fourth quarter, and as such, before we launch and introduce our entire Home Automation Program, which we have been in development of over the past year, we developed a few key items that would be very affordable, an easier introduction to the consumer base, incorporating the Wi-Fi control mechanism through smartphones, etc., for a few specific items, one of which is the outlet. If you’ll recall, Michael, we had before, a wireless remote control outlet last year in the marketplace. The intelligent control outlet is a follow-up to that item, basically, an outlet that one would control through their smartphone."