Granite City Food and Brewery, Ltd. (GCFB)

[RandyKCMO]

Not sure I mentioned below... but part of my interest in Granite City Food and Brewery is that I like the restaurant and would like to see the company succeed (as well as make a return on my investment by it's success).

Anyway, I've been following their marketing strategy and promotions and over the last year and am intrigued. It seems our new CEO Lynch is engaging new and regular customers in some pretty practical ways.

One of their customer retention programs is their Mug Club Membership. It entitles their customers to accrue points and receive rewards for purchases. They are also informed of current and upcoming promotions.

EXAMPLE: During the month of February they had a $5.00 pitcher special and a certain apps for $5.00 a piece on Monday through Wednesday.

I went on a Tuesday and was given a coupon (by the manager) to return on Thursday through Saturday for another promotional special... two beers and two entrees for $25. Pretty good deal.

I appreciated the effort to continue and encourage return visits.