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Acclaim Entertainment (Spain) SA and Sega Europe Reach Product Distribution Agreement

/FROM PR NEWSWIRE NEW YORK 800-776-8090/
TO BUSINESS AND TECHNOLOGY EDITORS:

Acclaim Entertainment (Spain) SA and Sega Europe Reach Product Distribution
Agreement

Company to Distribute All Forthcoming Titles From SEGA Europe's Portfolio In
Spain

GLEN COVE, N.Y., Sept. 3 /PRNewswire-FirstCall/ -- Further expanding the
strength and breadth of its international product distribution network,
Acclaim Entertainment (Spain) S.A., a wholly owned subsidiary of Acclaim
Entertainment, Inc. (Nasdaq: AKLM), today announced that it has reached a
distribution agreement with SEGA(R) Europe Ltd. for all of SEGA Europe's
forthcoming computer and video game products in Spain.
The distribution agreement covers a triple-A product lineup with titles
for the PlayStation(R)2 computer entertainment system, Xbox(TM) video game
system from Microsoft and Nintendo GameCube(TM). This extensive portfolio,
which spans a diverse range of exciting genres, includes current hits such as
Virtua Fighter(TM) 4 EVOLUTION for the PlayStation(R)2 computer entertainment
system and Sonic Adventure(TM) DX Director's Cut for the Nintendo
GameCube(TM). Forthcoming titles in this agreement also include Otogi(TM) for
Xbox(TM), King of Route 66(TM) for the PlayStation(R)2 computer entertainment
system, Sonic Heroes(TM) and Worms(TM) 3D for all next-generation consoles and
PC.
"Having always enjoyed a great working relationship with SEGA, we are
thrilled to have entered into this agreement and relish the opportunity to
partner with them again," said Rod Cousens Chief Executive Officer for
Acclaim. "SEGA's portfolio enhances our growth in Spain with very strong
current titles such as Sonic Adventure DX Director's Cut and Virtua Fighter 4
EVOLUTION, as well as forthcoming products like Worms 3D and Sonic Heroes.
There is already a significant demand for these titles, and there are others
for this year and next year which will continue to strengthen our
distribution, whilst ensuring that SEGA Europe is able to maximize the equity
of their global brands in this territory."
"Acclaim has distributed titles for us in the past with great success,"
added Mike Sherlock, Executive Vice President for Sales and Marketing, SEGA
Europe Ltd. "They are now an important partner for us in Spain, chosen not
just on past achievements but with an overwhelming confidence in the strength
of their current sales and marketing team in the territory. We are delighted
to be working with them once again."

Editor's Notes
For further information on SEGA Europe's product lineup please visit
www.sega-europe.com. For further information Acclaim's product lineup please
visit www.acclaim.com.

About SEGA(R)
SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside and
outside the home. The Company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms including
PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony
Computer Entertainment Europe. SEGA Europe's web site is located at
www.sega-europe.com.

About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide
developer, publisher and mass marketer of software for use with interactive
entertainment game consoles including those manufactured by Nintendo, Sony
Computer Entertainment and Microsoft Corporation as well as personal computer
hardware systems. Acclaim owns and operates five studios located in the
United States and the United Kingdom, and publishes and distributes its
software through its subsidiaries in North America, the United Kingdom,
Australia, Germany, France and Spain. The Company uses regional distributors
worldwide. Acclaim also distributes entertainment software for other
publishers worldwide, publishes software gaming strategy guides and issues
"special edition" comic magazines periodically. Acclaim's corporate
headquarters are in Glen Cove, New York and Acclaim's common stock is publicly
traded on Nasdaq.SC under the symbol AKLM. For more information please visit
our website at www.acclaim.com.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc.
Nintendo GameCube and the Nintendo GameCube logo are trademarks of
Nintendo.
Xbox is a trademark of Microsoft Corporation in the United States and/or
other countries.

The statements contained in this release which are not historical facts
are "forward-looking statements." Acclaim cautions readers of this press
release that a number of important factors could cause Acclaim's actual future
results to differ materially from those expressed in any such forward-looking
statements. These important factors, including, without limitation, the
financial strength of the interactive entertainment industry, dependence on
new product introductions and the ability to maintain the scheduling of such
introductions, technological changes, dependence on major platform
manufacturers and other factors that could affect Acclaim, are described in
Acclaim's Annual Report on Form 10-K for the fiscal year ended March 31, 2003,
and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were
filed with the United States Securities and Exchange Commission. Readers of
this press release are referred to such filings.

Contact:
Alan B. Lewis
Acclaim Entertainment, Inc.
[phone]
[e-mail]

Jorge Nicolas Vazquez
Acclaim Entertainment (Spain) SA
[phone]
[e-mail]

Asam Ahmad
SEGA Europe Ltd.
[phone]
[e-mail]

SOURCE Acclaim Entertainment, Inc.

/CONTACT: Alan B. Lewis of Acclaim Entertainment, Inc.
[phone],[e-mail], or Jorge Nicolas Vazquez of Acclaim
Entertainment (Spain)SA, [phone], [e-mail]; or Asam
Ahmad of SEGA EuropeLtd., [phone], [e-mail]/

/Web site: http://www.sega-europe.com" target="_new">http://www.acclaim.comhttp://www.sega-europe.com /(Spain) SA

Sep-03-2003 14:26 GMT
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