Celsius Holdings Inc (CELH)

[tomtotom]

I do. Hype and a dream can not carry the day forever. Buying sales only works as long as cash holds out and what CELH has proven over the last decade is that it can not produce sustainable cash flow positive (or even neutral) sales. Eventually they will need to show some kind of sustainable numbers. This is a supplement play in a market with rather short product life cycles, not a revolutionary tech idea. They have a niche product of specific and limited interest. As a mass diet beverage things didn't pan out despite their "patent on caffeine". As a fitness drink they seem to be having some success, but the market is much smaller and expensive to promote to. My bet is health goes down hill one of these days and investor interest shortly thereafter. Those trapped in the stock will be tripping over each other to get out well before the cash gets tight and once they are free to sell.

That being said we can count of continued manipulation here. Downward pressure in the AM, upward pressure EOD. I've been playing the swings and even gone long for a few days, but long term I'll continue to be a bear on CELH.