Just one store! That's all we need to get this company back on track is one store at first.
Who is going to open the 4,6,8 stores? The company has one full-time employee (Parsi) right? Or is the chef full-time too? Everyone else are consultants and/or part-timers.
This has been Parsi's problem for years...trying to do too much at once and getting nothing done. I'd be fine with one store and then work on opening up another and so on. They need to do company owned stores first, get the bottom line straightened out (which is what the malls demanded) and then think of franchising.
I know everyone is excited and a little frenzy is going on here...but these aren't my philosophies, they are quite standard in the business world.
Here...for those of you who don't believe me...if you're a Shark Tank fan, think of any time someone pitches franchising and they have only one or two stores. The sharks roast them and tell them to wait. It happens every time. Basic stuff.
I keep going back to McDonald's as an example because it worked. I'm siding with Ray Kroc over Parsi on this one. McDonald's only built one store at a time at first (company owned) until they got their operations down pat AND built up a team of full-time professionals. After the stores were doing well, then they franchised.
That is a basic franchising business plan.
I'm NOT trying to rain on the parade and in fact, just the opposite. I don't think people should expect more than one store and then be disappointed like we have been.
I know I'll get tons of hate for this, but I'm really just repeating some basic business principles. Expect one store and anything over that is an early Christmas present!
Stock manipulation according to the SEC. "Making false or misleading statements about a company."
