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SEIH - S3 Investment Company Issues Newsletter Reviewing Recent Events and Upcoming Annual Report
Monday October 9, 10:28 am ET


TEMECULA, CA--(MARKET WIRE)--Oct 9, 2006 -- S3 Investment Company, Inc. (OTC BB:SEIH.OB - News), a holding company with two subsidiaries doing business in the China market, today issued an investor newsletter highlighting the company's expectations for its upcoming annual report and reviewing important events of the last two months.
A PDF version of the September/October 2006 newsletter can be viewed on the company's website at www.s3investments.com/newsletter.asp.



"We continue in our commitment to communicate with our shareholders as we await the filing of S3's 10-KSB Annual Report," stated Jim Bickel, chief executive officer of S3 Investment Company. "The annual report is expected to include some very strong financial results for SINO UJE and Redwood Capital, but even more importantly, our subsidiaries are now very well positioned for significant long-term growth. Armed with the information in our upcoming annual report and other indications of future expansion, we believe we have the tools to develop S3 into a company that builds tangible value and return for shareholders."

The September/October newsletter includes articles on the expansion of operations for S3 subsidiaries SINO UJE, Ltd. and Redwood Capital, Inc., a report on SINO UJE revenues for the month of August, the appointment of a manager of the "For Life" product line in China, and details on Redwood Capital's participation in an economic/trade event in China.

"These are all important recent events related to the operations of our subsidiaries in China, and we are extremely confident that S3 is now on the verge of even greater future development and much broader recognition in the U.S. public markets," added Mr. Bickel.

To sign up to receive information by email directly from S3 Investment Company when new press releases, investor newsletters, SEC filings or other information is disclosed, please visit http://www.s3investments.com/ealert.asp.

About S3 Investment Company

S3 Investment Company, Inc. (http://www.s3investments.com) is a holding company with two subsidiaries doing business in the China market. S3 holds a 100% equity interest in Redwood Capital (http://www.redwoodcapinc.com), which assists private Chinese companies in accessing U.S. capital markets by utilizing a network of investment banking relationships, and a 51% equity interest in SINO UJE (http://www.sinouje.com), a non-stocking distributor of medical and industrial high-tech products to markets throughout China. SINO UJE has been granted exclusive distribution rights in China to medical and industrial products manufactured by leading companies in Europe, North America and Japan. These products are marketed to end-users, including major Chinese hospitals and private companies in a variety of fields, as well as original equipment manufacturers (OEMs), such as Phillips, Siemens and GE, that package the products with their technologies.

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on forward-looking statements. S3 Investment Company, Inc. undertakes no obligation to update any such statements to reflect actual events.



Contact:
Contact:
Gemini Financial Communications
A. Beyer
[phone]
Email Contact

Equiti-trend Advisors LLC
Investor Communication Representatives
Toll-Free [phone]



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Source: S3 Investment Company