MFK - I believe their go-to market strategy is both on the high and lower end. The lower end is the cheaper ones for the general inner city population and then there is the higher end (longer distance). Not sure if they have a mix-enrichment strategy but do know that both have been discussed before. Their goal is to eventually be 1 million EV output per year, per a conference in 2016/2017, so I'd imagine it'd have to be a mix of both.
Also.... see this, I colored it for you for fun XD... apologies for the translation error... if you see something about "shaving goats", I'm sure google translate meant "Weight load" (lol):
... Host: The company is confident that within five years, it will achieve the goal of producing 150,000 electric vehicles with an annual output of 1 million electric vehicles and become the first brand of electric vehicles in the world.
Now please welcome Mr Han Jiankang, the chief engineer come to stage and has a speech.
Han jiankang: Now national strategies and policies support the electric car industry, so many companies make electric cars. So how to survive in such a fierce environment, is a very serious challenge and test to our enterprise.
China already has dozens of companies that make electric cars, but there are few truly influential electric car companies, many of which represent the brands of China's electric car companies.
There are not many Chinese electric cars that can run more than 200 kilometers, and some of those that have been developed can run more than 200 kilometers without actually going public. The most influential electric car company is now byd
Now let's analyze the technical routes of all electric vehicles. Japan's first nuclear-powered car, with a very short range, is more than 100 kilometers, and the Japanese think that's enough, because they think it's driving to work and getting off work. Many companies in China like to imitate the nissan glide electric cars, more than a dozen domestic automobile enterprises, less to buy 5 nissan glide electric cars, many will buy 12 nissan glide electric cars, bought after the comprehensive analysis of the plane, dig out, according to hoist used that create their own electric cars, until now is nissan glide knockoffs, but this imitation version is now not line, can no longer be accepted by the market, because the battery can only walk more than 100 kilometers, so many Chinese companies are now giving up to imitate.
Electric cars are now three to four times as expensive as fuel cars, and that raises the question of the difficulty of getting electric cars without state subsidies. So I've seen some content on the Internet recently, and it's said that electric cars are rubbish. Although we are very disgusted with this assertion, this statement is generality, but also the key of electric car. The key is the range is short, have the range of mileage more? Yes, but the range is high, and the car is very expensive, not two or three times higher than the range of the car, but it's between four and five times as expensive. In other words, the length of the range and the low cost of the vehicle are not compatible. The other is that it's not convenient to replace the electricity. It takes hours to replace the electricity. The battery life of an electric car is serious, and many battery life is one to two years. As long as you use the battery, it always has a bad day. What if the car doesn't have a bad battery? Who will be responsible? Who will buy the order?
Then there is the safety issue, which was preceded by an electric car accident. So the security problem can't be solved, and electric cars will never be widely promoted.
There are two million taxis in China now, and the taxi market is so big that everyone wants to get a piece of the pie, but many electric car companies just fail in the taxi market. Reason is a lot of life is not so much as electric car companies boast, for example, said byd range can be 300 km, but many taxi as long as the open air conditioning, or an open central heating in the winter, found that only can run 100 kilometers. Another problem is the price, then your battery, let the taxi driver to take, simply can't afford to, must be international subsidies, subsidies but the country is only once, the battery is broken cannot subsidies.
Now many electric cars can only use one very bad method, namely guerrilla warfare, a city promotion, a shot to change a place. Many cities use electric vehicles more like making a show, using only a few cars to try electric cars, and will definitely not use most of the entire city and all of the cars for electric cars. So national promotion is very difficult.
What we're trying to do is pilot a city in a city that USES electric cars for the entire city, rather than a gun for other businesses. Therefore, China's electric vehicles must take the Chinese autonomous technology route, because we will follow the foreigners, we will go to the dead end, can not come out. Nissan has failed to run electric cars in Tokyo. Can we follow them out of the way?
Someone used a small battery to pull the car up, but the battery soon ran out, with a few dozen miles to run, a short range and a short battery life.
And NPC car batteries, battery life is very strong, can reach 500 kilometers, but there is a problem, the higher the ratio is the battery is not safe, to be equipped with 400 kilograms of cooling system, the cost is high. Battery owners know that the increase in energy density is inversely proportional to its safety. Samsung mobile phone explosion is the battery energy density because it is too high, you can think of, is the cell phone battery is so small can explode, if is the batteries of electric cars, that is the equivalent of thousands of mobile phone battery energy, once appear safety accidents, so what would be a result, so walk the road is absolutely not.
Our technical route is to use a lot of batteries to pull a very light car, not only running far, but not tired, the battery's load is very light. Our batteries have a lot of energy, and we use our unique motors. The batteries we use are low-temperature batteries, the temperature of our batteries is not rising at all, and the battery life has increased, the cost has been reduced and the energy consumption has gone down. We rely on a completely new technology system, which is why we win. We do not use batteries with low energy density and high energy density. We use high energy density batteries. Our endurance is about 500 to 600 kilometers, and we require that the battery pack should not exceed 25 percent of the weight of the entire car. Our electric car can guarantee very high energy conversion rate. We can run 120 to 130 kilometers per kilogram of battery, three times as much as other companies. We're replacing the battery for a minute and a half. The nissan lingfeng electric car is about 230,000 RMB, and our electric car is no more than 200,000 yuan, so we solved the problem of high price of electric car all at once. Our batteries are a lifetime quality assurance that no other company can ever do. Of course, our technology needs to continue upgrading, but the road has been opened and the light is in sight.
We consume 25% less electricity than our competitors. We are going to build a small unmanned substation to do technology and energy support for our cars. Power stations are not the first, but they are not successful because the technical route is wrong because they blindly copy Israel's technical route.
Our machine more than 50 kilowatts of power, can in the case of natural cold sealing, conversion rate reached 90%, the average efficiency is 94%, other competitors do not exceed 80%, automatic sealing cold also reduced the power of fan and water pump. So our car can achieve a series of ultra high performance indicators.
Now many companies want to cooperate with us, want to learn and make use of our technology, so the technology in the future we are open, also is likely to become the third generation of electric vehicle technology, that is to say, we still have a chance to be the mentor and the godfather of electric cars. So we have to fight against the clock and compete with our direct competitors.
$JBZY
