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Monday, February 19, 2018 4:55:28 PM
I continue to worry that the management of Fernhill Beverage is wedded too much to yesterday's marketing models which depend on retailers agreeing to start stocking an unknown product that has very little history to go on regarding how well it will sell. Increasing the average Joe is buying more and more merchandise online when he can't get what he wants in local stores. This includes foods. I'm doing it.
You could have a website that says "We regret that currently only stores in southern California sell this product, but you can still get it online."
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