e.Digital Corporation (fka EDIG)

[Tinroad]

Another oldie but goodie:
http://www.digitimes.com/NewsShow/NewsSearch.asp?DocID=15BA0F215458C30C48256975004C290D&query=Ea...

Vincent Mao, Taipei; Liu Yi-fang, DigiTimes.com [Friday 13 October 2000]


While most MP3 player manufacturers only provide two to three product models, ATLMultimedia, a division of Eastern Asia Technology (Easttech), an audio product maker over ten years old, has so far rolled out four series of MP3 players and a total of eight models. With plenty of analog audio technology development experience, it has been seeking to develop new MP3 products with enhanced audio quality. It aims to reach shipments of 100,000 MP3 players per month next year and boost its presence in the global market.

ATLMultimedia has four series of MP3 players – the ET300, ET310, ET320, and ET600 (MP3 Audio Discman) – and eight designs. It currently ships 20,000-30,000 MP3 players per month. Having signed a contract with a US client recently, it expects to ship 55,000 units in November. Thanks to its stable client base and ability to attract new clients, shipments are expected to reach 100,000 units per month in 2001.

ATLMultimedia noted that although developing MP3 players is not difficult, technology bottlenecks easily appear during mass production. To develop top audio quality analog signal playback technology and maintain reliability in light and thin consumer products is not as easy as many in the industry believe. Given its present rivals’ limited product series and relatively weak research and development capabilities, the company will continue to devote itself to developing new MP3 products. Aiming to be a leading MP3 product provider, it will further focus on the MP3 module market, targeting a wide spectrum of information appliances (IAs), like handsets, PDAs, digital cameras, and palm-top video game machines.