Here's a question...let's just say it does get priced at $1.75 or even $1.50 per unit. Follow me then, let's further assume that Reed's is in for a million bucks and Jillian $500k. Now throughout the entire month of March, common shareholders will have absolutely NO IDEA if anyone is actually going to participate until the end of the month when it closes and the PR comes out.
My point - why wouldn't they price it above market price and use the "not knowing" part to their advantage. $1.5M easily opens 2 new stores and provides for operating costs as well. Law of averages also would suggest other participation as well.
What happens to current PPS when that PR hits ? How does it adjust ? This entire thing is becoming more of a mystery when it should be crystal clear.
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