e.Digital Corporation (fka EDIG)

[Tinroad]

Old but interesting...
http://www.digitimes.com/NewsShow/NewsSearch.asp?DocID=F92B0C04CF7A9A53482569E600499278&query=

Compiled from the Electronic Times, Seoul, by Nero Shih, Research Center; Heidi Chu, DigiTimes.com [Monday 5 February 2001]

In 2000, small and medium-sized MP3 player companies set up the Korea Portable Audio Venture Consortium to consolidate component purchasing, and marketing. This year, leading MP3 player manufacturers in South Korea are teaming up with international fast-food chains, sporting goods manufacturers, record companies and others to co-brand products and fend off new competitors.

Samsung:
To expand in the B2B market, Samsung has partnered with McDonalds, Nike and other companies to launch co-branded MP3 players to promote its Yepp brand.

Digital Way: Working with local record company SM Entertainment, Digital Way is releasing new MP3 players using the same name as well-known pop music group HOT. Digital Way has also set up a joint venture with US designer IDEO to market IDEO MPIO MP3 players. It has also partnered with Adtech, a PC peripheral maker in Japan, to develop co-branded products.