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Saturday, 02/17/2018 6:24:43 AM

Saturday, February 17, 2018 6:24:43 AM

Post# of 74704
Livewire COO "Cliff Rusin has been a leader in the development of products throughout his career in the sports, entertainment and lifestyle industries. He is a true visionary and we are confident that he will create, organize and lead LiveWire through our next stage of growth and future success," Hodson added.

Mr. Rusin commented, "LiveWire has the potential to be a worldwide lifestyle brand. Introducing new products to an existing customer base, streamlining the sales process and presenting fresh ideas is my first task. I'm impressed with Bill's commitment to the company, and along with his associates across the country, we have a strong base to build the LiveWire product line."

Mr. Rusin will oversee research and development, production, and day-to-day operations. Cliff will use his experience to lead the company's effort to grow the consumer products business and commercialize products in the LiveWire pipeline.

"Under Cliff's leadership, LiveWire will implement approved strategies presented by its newly appointed consultants at EquiNet in order to achieve its clearly articulated business goals," Hodson concluded. http://www.marketwired.com/press-release/livewire-ergogenics-names-new-president-and-chief-operations-officer-otc-pink-lvvv-2189242.htm