InvestorsHub Logo
Followers 10
Posts 90
Boards Moderated 0
Alias Born 01/04/2005

Re: SSKILLZ1 post# 55600

Sunday, 10/08/2006 1:00:04 AM

Sunday, October 08, 2006 1:00:04 AM

Post# of 173952
SSKILLZ, YPNT, I like this stock as well, but I would forewarn that although changes in G&A look favorable, you can expect that upcoming changes in Sales & Marketing will not be. The Company essentially capitalizes Sales & Marketing over 12 months, so in order to see what the Income Statement looks like on a cash basis, you need to add in change in deferred acquisition costs as marketing expense.

In 2Q06, Sales & Marketing was $2.1M and capitalized Sales & Marketing was $1.1M for a total of $3.2M. In 3Q06, Sales & Marketing was $2.5M and capitalized Sales & Marketing was $600K for a total of $3.1M. This gives you an idea of their quarterly marketing budget.

If they continue to spend $3.1M to $3.2M per quarter, the Company's expense will catch up to their cash spend, which in 3Q06, would have reduced pre-tax EPS by about $.014, or $009 post-tax. Another way to look at this is that the gross margin for approximately the next 12,900 customers will not be accretive to earnings because of increased amortization of Sales & Marketing, although you will see more net income turning into real cash on the balance sheet.
Join InvestorsHub

Join the InvestorsHub Community

Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.