If they are announcing a pre-market financial drop....I can only speculate, but is generally a indicator of confidence with regards to their expectations of how the market will respond.
J. C. Penney Company, Inc. to Report Fourth Quarter and Full Year 2017 Financial Results on March 2, 2018 at 7:30 a.m. ET
Source: GlobeNewswire
Conference Call and Webcast at 8:30 a.m. ET
PLANO, Texas - (Feb. 15, 2018) - J. C. Penney Company, Inc. (NYSE: JCP) announced today that it will release its fourth quarter and full year 2017 financial results on Friday, Mar. 2, at 7:30 a.m. ET. The news release will be followed by a live conference call and webcast conducted by Chairman and Chief Executive Officer Marvin R. Ellison and Chief Financial Officer Jeffrey Davis that will begin at 8:30 a.m. ET.
