Hannover House Inc (HHSE)

[justincase]

Battlecreek Week One Retail Results SLAM in at 200% of Sales Goal!

Greetings again HHSE Friends & Followers: Initial week depletions of BATTLECREEK DVD and BluRay formats (combined) clocked in at more than double the first week's sales forecast! You can find this Hannover House item on sale at WALMART, TARGET, BEST BUY, K-MART, FAMILY VIDEO and many other top locations nationwide.

BATTLECREEK is benefiting from the momentum that star BILL SKARSGARD has created from his current # 1 top selling national hit, "IT" - to his upcoming new TV Series from JJ Abrams and Stephen King: "CASTLEROCK" on Hulu. Hannover House is "at the right place at the right time" with BATTLECREEK.

Pictured below is HHSE graphic designer JON McCALLUM admiring his packaging work at his local TARGET Store. Also pictured below that is Mr. McCallum admiring the "hot-off-the-presses" movie posters for DEATH HOUSE - which launches to theatres beginning next Friday (Feb. 23).


As with all theatrical releases for Hannover House, the company also controls the ancillary home video market, which (combined with Netflix / SVOD) are the real income sources for smaller independent films. The exercise of releasing films like BATTLECREEK to theatres is geared primarily for satisfying release goals and benchmarks needed for the key video retailers and Netflix qulaification. Of course, we also make some money on the box office settlements... but we have yet to have a film where box office (ALONE) generates a positive return on the Prints & Ads (P&A) investment. In this respect, we look at theatrical releasing as being the marketing engine that takes movies like BATTLECREEK, DAISY WINTERS, DEATH HOUSE and others to the "next level" of video sales success and streaming revenues. In some cases, HHSE also controls the worldwide sales... so the theatrical activities fuel this awareness as well. ONWARD!

HHSE

http://hannoverhousemovies.blogspot.com/