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Snap loses its head of sales after less than two years
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4:34 PM ET 2/12/18 | MarketWatch
RELATED QUOTES 4:00 PM ET 2/12/18SymbolLast% Chg
SNAP
18.630.00%
VIA
38.450.00%
VIAB
32.880.00%Real time quote.
By Georgia Wells and Lara O'Reilly
Jeff Lucas moving to Viacom
Snap Inc. said its head of sales, Jeff Lucas, is leaving the social-media company less than two years after joining from Viacom Inc. (VIA)
Lucas was considered to be instrumental in Snap's early advertising strategy of wooing brands to buy premium ads on Snapchat, similar to the way they buy ads from television networks.
More recently, Snap (SNAP) has been focusing on selling its ads through an automated auction process, a method used by Facebook Inc. (FB) and Alphabet Inc.'s (GOOGL) (GOOGL) Google.
