Hannover House Inc (HHSE)

[Head Clown]

As with all theatrical releases for Hannover House, the company also controls the ancillary home video market, which (combined with Netflix / SVOD) are the real income sources for smaller independent films.  The exercise of releasing films like BATTLECREEK to theatres is geared primarily for satisfying release goals and benchmarks needed for the key video retailers and Netflix qulaification. Of course, we also make some money on the box office settlements... but we have yet to have a film where box office (ALONE) generates a positive return on the Prints & Ads (P&A) investment.  In this respect, we look at theatrical releasing as being the marketing engine that takes movies like BATTLECREEK, DAISY WINTERS, DEATH HOUSE and others to the "next level" of video sales success and streaming revenues.  In some cases, HHSE also controls the worldwide sales... so the theatrical activities fuel this awareness as well.  ONWARD!