Difference is there IS purported IHSI news...
...fluff PRs, meaningless "Strategic Alliances", phony technology, litigation with scurrilous lenders, IRS liens, etc...
And there is very suspicious enticing activity at the .0001 level...
Plus, they played this game before- with Suncloak lighting systems- a "revolutionary" cannabis growlight system.
Nonsense.
Even if lightning strikes, the tree is rotted and the wood too wet to catch fire.